CREATIVE + ART DIRECTION + TAGLINE - Anything But Hollywood // Client: Dakino Film Festival
A truly viral campaign, by 2005 standards, for Romanian film festival Dakino - at the time, the Romanian equivalent of Sundance Film Festival in the US.
The idea: Dakino is anything but Hollywood.
How did we bring it to life: we took some of the most famous blockbusters for a ride - we recreated the movie posters as if the films were directed by famous independent directors Lars von Trier, Pedro Almodovar, Emir Kusturica or Nae Caranfil (Romania).
